The Sente Group has been helping companies for the past 20 years shift their cultures into proactive and collaborative teams of test engineers empowered with the technology and resources to innovate.
Challenge
Change is accelerating and having a profound impact on the test environment within Aerospace and Defense. Competitive pressures are forcing test teams to adopt new approaches and the companies with the foresight to embrace innovation are winning. The Sente Group is the first to market with a software and service solution that helps large organizations be more innovative while managing their internal cultural shift. Our challenge is to create demand (and sales) for their solution.
Solution
Creating demand meant educating a market to think differently about their test teams. Sente's solution helps teams "Work Together Better" leading to decreased costs, and less time to market. We are currently running a multi-channel campaign (ads, emails and calls) to educate their audiences and set meetings.
Results
The messaging is already working to help the sales team communicate more effectively, which is leading to more doors being opened and increasing potential sales. We are currently running a multi-channel content marketing program (social, digital ads, email, and web) to drive new leads into their Salesforce instance. If you are interested in learning more about this campaign, or to get an update on the results, drop us a note and we can schedule a call.
