All great ideas begin with a clear understanding your "why."
Clients large and small deserve marketing solutions that reflect your organization's unique identity and build upon your objectives. Whenever we engage a new client, we start by learning as much as possible to identify your specific culture and goals. This discovery engagement can be extensive or compressed, and usually depends on several factors, including client budget, competitive risks, extent and depth of the campaign, the need for internal consensus building, and whether or not these fundamental questions have already been clearly answered by internal stakeholders or business leads. While the business often is able to provide some of this information, we typically take a deeper approach to ensure all stakeholders have input and investment, are clearly on-board with the project, and approve of its goals and direction.
» Identifiable culture and goals
» Audience profiles
» Audit of current marketing
"Tactics without strategy is the noise before defeat." Sun Tzu, The Art of War
Strategy becomes the roadmap for all creation and development. Using the goals and basic understandings from the discovery phase, we will create marketing or content strategy that best delivers against goals and connects with your key audience. In this phase, we will focus on identifying campaigns, appropriate marketing channels and platforms, sign-up forms, calls to action, key positioning and messaging, branding, timelines and the success metrics that best motivate your audience.
» Marketing or content strategy
» Success metrics
» Needs assessment
Award-winning designers, writers and developers bring your strategy to life.
Creation begins with concept as the baseline for all creative development, including websites, branding, positioning, messaging, email templates, and more. Creative provides clients with visual direction and positioning statements for consideration that are then selected and used as a basis for the final design and content development. By gaining concept consensus, we help the client avoid multiple rounds of edits and the need to go "back to the drawing board" at critical times during the project buildout.
» Final, approved product
Analysis & Optimize
Integrated marketing strategies reach your audience where and how they want.
Once a project is launched, we provide the client with an overview of performance, an outline of next steps and an opportunity for a group review of lessons learned.
» Performance overview
» Recommended next steps