Welcomemat (WMS) helps local businesses connect with individuals who recently moved into the neighborhood.

 

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Challenge:

As WMS looks to increase their footprint into smaller markets they realized they needed a new approach to sales. WMS challenged us with helping them grow their business into second-tier markets using digital marketing and email automation.

 

 Solution:

WMS is very active in the associations of each of its small business verticals and have been able to grow a large Salesforce database of leads. Using Salesforce Automation Rules, we were able to create a series of marketing lists allowing Pardot to send highly targeted campaigns to drive new business within new markets.

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Results:

WMS is unique in that they have a team of marketers already creating content and advertising for small businesses. Over the course of our engagement we provided them with the additional training to integrate their Salesforce data and market their business using Pardot, social media remarketing and AdWords.

Contact us to learn how we can help you.