The internet’s leading automotive marketplace and consumer information website needed a fresh approach to attract new employees.

Challenge

AutoTrader.com was looking to increase recruiter and job seeker traffic through its website, while integrating the site with the its Taleo recruiting tool and better reflecting the company’s culture and benefits to prospective employees.

Solution

We worked with AutoTrader.com to create a new career site, content and supporting video that more accurately showcased who AutoTrader.com is as a company and all the benefits of working there. The new site would integrate seamlessly with the company’s existing recruiting tool and provide key internal teams with the user intelligence necessary to help refine and drive recruiting efforts.

Results

AutoTrader.com’s new career site reflects the company brand and promotes the value of being an employee, while supporting existing employee development and driving valuable information into the hands of recruiters.

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