APPO, the Association for Professional Photo Organizers, needed a brand and technology upgrade to grow its membership and serve existing members.

Challenge

APPO needed an easy-to-use solution to serve existing members, advance its brand into new markets and create a repeat and return strategy for potential members.

Solution

We created a new website that replaced the existing static brochure approach with a thriving community platform, tools to help existing members, and resources to attract new members through a streamlined membership process using digital services.

Results

APPO now has a new image, improved member services and access to existing and potential member intelligence, resulted in a 10-fold increase in membership within the first year.

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