News & Advice
In a recent interview with Connect Magazine on creating socially conscious companies, I had the pleasure of discussing how a strong commitment to philanthropy and the community is absolutely imperative. “The stronger your brand connects with the community, the stronger your brand becomes. Without a strong commitment to philanthropy and the community, a brand is […]
How client Burr & Forman LLP cut days off response time and staff hours with an online Proposal Generator “The Proposal Generator has saved our team time and our firm money.” – Erica K. Yates, Director of Business Development, Burr & Forman LLP Business Challenge Does this sound familiar? You receive a request for a […]
Our work with mid-sized companies has taught us that brand can sometimes be a touchy subject to approach. Although we often encounter brands that we instinctively know aren’t speaking to customers, convincing a client of this fact can be challenging. You can’t say, “It just doesn’t look good,” and expect agreement, especially when your client […]
If you’re looking for a quick way to assess your website performance and to discover clues about whether NOT having a mobile site is hurting your business, Google Analytics can provide the insights. Log into your Google Analytics account and take the following steps: Click on ‘Audience’ to open the submenu Click the dropdown arrow […]
How do I know which content management system (CMS) is right for my company or project?
Over the last year, I have been bombarded with messaging that 2014 will become the year mobile overtakes desktop browsing. Most of the conversations have been analysts and marketers trying to woo the big consumer brands into new arenas, oftentimes regurgitating the same information put out by Microsoft’s mobile research. Near field communication (NFC), mobile […]
When thinking about your business or your current place of employment, what drives you? Believing in what you do, knowing your “why,” can be a more powerful motivator than any fact that you can present to a client or internal customer. Facts and expertise can be claimed by any competitor. Why should a customer or […]