News & Advice

WordPress Security: Is Your Site Safe?

Your website is important—it’s a crucial element in your customers’ decision-making processes, and where they go to learn about your brand, your product and what sets you apart from others. So, if your website is one of the most important aspects of your business, shouldn’t safety be your number one priority? No matter how safe you may […]

Why You Should Keep WordPress Current

Did you know that your website, much like a car, needs regular updates to keep it running smoothly, safely and in top form? Today’s technology is constantly changing and sometimes it changes so quickly and so often that you might find you are unable to keep up with your most valuable web resources, customer information […]

How Can You Create a Socially Conscious Company?

In a recent interview with Connect Magazine on creating socially conscious companies, I had the pleasure of discussing how a strong commitment to philanthropy and the community is absolutely imperative. “The stronger your brand connects with the community, the stronger your brand becomes. Without a strong commitment to philanthropy and the community, a brand is […]

Customized Marketing and Proposals in Seconds

How client Burr & Forman LLP cut days off response time and staff hours with an online Proposal Generator “The Proposal Generator has saved our team time and our firm money.” – Erica K. Yates, Director of Business Development, Burr & Forman LLP Business Challenge Does this sound familiar? You receive a request for a […]

Is your brand personality telling customers the real story?

Our work with mid-sized companies has taught us that brand can sometimes be a touchy subject to approach. Although we often encounter brands that we instinctively know aren’t speaking to customers, convincing a client of this fact can be challenging. You can’t say, “It just doesn’t look good,” and expect agreement, especially when your client […]

A Quick Analysis: Is It Time to Go Mobile?

If you’re looking for a quick way to assess your website performance and to discover clues about whether NOT having a mobile site is hurting your business, Google Analytics can provide the insights. Log into your Google Analytics account and take the following steps: Click on ‘Audience’ to open the submenu Click the dropdown arrow […]

What’s the right CMS for me?

How do I know which content management system (CMS) is right for my company or project?

The Mobile Internet: Now for Everyone

Over the last year, I have been bombarded with messaging that 2014 will become the year mobile overtakes desktop browsing. Most of the conversations have been analysts and marketers trying to woo the big consumer brands into new arenas, oftentimes regurgitating the same information put out by Microsoft’s mobile research. Near field communication (NFC), mobile […]

A timely question for the season: Do you believe?

When thinking about your business or your current place of employment, what drives you? Believing in what you do, knowing your “why,” can be a more powerful motivator than any fact that you can present to a client or internal customer. Facts and expertise can be claimed by any competitor. Why should a customer or […]